Making savings allows one to be more competitive, and this is of interest to all segments of the market, including the luxury market. It is precisely because of this that luxury hotels are becoming increasingly aware of the importance of turning their buildings into smart buildings in which, due to the many opportunities on the Internet of Things (IoT), energy efficiency can be optimised and, with this, costs reduced.
Data is the key to these savings, and the IoT is a technology based on compiling data and using it to optimise the use of the objects it is connected to. In other words: the more information it has, the more intelligent the system will be and the greater the savings.
At Quimera Energy Efficiency we work on this concept through our energy efficiency programme Monitor & Save, a totally performance-focussed system: if no savings are achieved, the client pays no service fee.
Monitor & Save monitors, compiles, analyses and learns, allowing it to make the best use of energy and to save costs without, at any point, damaging the most important thing for a hotel: the comfort and wellbeing of its guests.
Tourism continues to increase each year. A report by the World Tourism Organisation explains that between 2010 and 2030 a constant annual tourism growth of 3.3% is predicted. With these figures, it is not a case of offering less services, but rather offering the same services (and more, if you want to gain a clear competitive advantage) with a lower cost. In summary: resource optimisation.
In this context, each year more luxury hotels are interested in converting their facilities into smart buildings and being able to optimise their energy efficiency to enable them to invest the money saved into other improvements to attract new guests and/or gain the loyalty of existing ones. At Quimera Energy Efficiency we have confirmed this increase: we have recently started an energy efficiency project for the prestigious Park Hyatt hotel brand at their luxury hotel in Vienna. This is the first accommodation project that we have worked on for this prestigious brand, but it joins the other projects we have completed for other high-end hotel chains like the Ritz Carlton, Intercontinental and Jumeirah. The trend is clearly growing.
They say that “luxury doesn’t understand crisis”, but this does not mean that energy efficiency is not equally as important for exclusive accommodation. In fact, according to the The sustainable luxury hotel (2017), exclusive tourism will grow by 6.2% during the coming decade. In addition, highlighted among travellers’ preferences in the coming years are: a personalised experience, exotic locations and visits with an ethical vision and with little or no impact on the environment.
It is evident that energy efficiency is not a passing trend It is here to stay. The data show this and, in the era of the Internet of Things (IoT), it is the data– rather than the number of stars, the rooms, staff, or services – that is king.
